Just Blogging My Thoughts...

Saturday, April 22, 2006

Consumer Generated Media

Μια πολύ καλή πηγή για όποιον ενδιαφέρεται για πληροφορίες σχετικά με Consumer Generated Media (CGM) είναι το website Nielsen BuzzMetrics.

The Internet, far more than any other medium, has given consumers a voice, a publishing platform and a forum where their collective voices can be heard, shared and researched.

"Consumer-Generated Media" (CGM) encompasses the millions of consumer-generated comments, opinions and personal experiences posted in publicly available online sources on a wide range of issues, topics, products and brands.

Επίσης, το σχετικό blog είναι το
Mouthpiece - the buzz for consumer generated media.

Mouthpiece is the platform for commenting on word of mouth, consumer-generated media and the overall changing marketing landscape.


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