Forecast 2006: Interactive Media

Ένα must read άρθρο του media week για τις τάσεις των Interactive Media για το 2006…

“The one guarantee we can make for interactive media in 2006 is this—by this time next year, you’ll be able to comfortably toss this article in the trash. Maybe even in six months. Because in this hyper-growing, constantly-being-reinvented space, nothing is permanent and change is guaranteed.”

“A few things are clear as we head into 2006. For one, most observers expect the medium to have another terrific year, following a 2005 that took in an estimated $12 billion in ad revenue. As marketers continue to shift spending from traditional to digital media, experts expect spending to surge between 20 percent and 30 percent this year. And while emerging segments like videogames, mobile and blogs will all receive their share of attention, three areas in particular should enjoy hefty spikes in spending: search, video and behavioral targeting.”