Just Blogging My Thoughts...

Friday, December 16, 2005


Σχετικά με τη διαφήμιση μέσω RRS είναι κάτι που θα το βρούμε σύντομα μπροστά μας. Το έχω γράψει και παλαιότερα

Διαβάστε το παρακάτω άρθρο από το ADWEEK:

Users receiving RSS feeds are much more likely to click on feed advertising than regular Web ads, according to a new study.

Pheedo, a San Francisco company that helps publishers put ads in their Really Simple Syndication feeds, found that RSS ads received a 3.2 percent to 8 percent click-through rate during a study of traffic during the fall. Banner ads typically receive a click rate of less than 1 percent.

The best-performing RSS placements, Pheedo found, were stand-alone ads that represented the entire post, rather than embedded ads placed below editorial content. Standalone ads were clicked 8 percent, compared to .85 percent for the embedded approach.

Pheedo said the highest RSS ad click rates were gained by placing ads in every other post, a tactic it found three times more effective than one ad per post.


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