Blogs blaze new trail for b-to-b advertising
Blogs have taken off as a marketing vehicle much faster than anticipated, said Chris Redlitz, president of Feedster Inc., which provides RSS search and content syndication. "Whether you're a publisher or a b-to-b advertiser, if you ignore blogs you're potentially ignoring an audience that exclusively gets their content from this channel," he said.
Because blogs tend to attract the early adopters of new technologies, they can also provide b-to-b advertisers with quality sales leads and solid conversion rates, Morgan said. While it's still early in the game and there is very little advertising on blogs, that's rapidly changing, spurred in part by the increasing demand for RSS feeds, which often include blogs accompanied by advertising.