To Φαινόμενο Google

Ένα καταπληκτικό άρθρο για το «Φαινόμενο Google» και πώς αυτό έχει καταφέρει να επιφέρει τρομακτικές αλλαγές στο χώρο του High-Tech Industry, της Διαφήμισης και των Media αλλά και να κινητοποιήσει τις μεγαλύτερες εταιρίες στο χώρο του Investment Banking.
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The Google effect is already changing the delicate balance in Silicon Valley between venture capitalists and startup companies. Instead of nurturing the most promising startups with an eye toward taking the fledgling businesses public, a growing number of VCs now scour the landscape for anyone with a technology or service that might fill a gap in Google's portfolio. Google itself and not the larger market has become the exit strategy as VCs plan for the day they can take their money out of their startups.

On Wall Street, the Google effect, while less profound, is still clearly in force. All manner of investment banks, from giants such as Morgan Stanley and Credit Suisse First Boston to mid-size players such as Allen & Co., have dispatched bankers to Google's Mountain View (Calif.) headquarters, the better to court the Google gatekeepers as they attempt to sell a raft of mergers and acquisitions, financings, and strategic advice.

Still, many bankers believe that in the new Google-centric universe, immense profits are to be made, even if Google itself remains tightfisted. "This is an investment banking gold rush," says Perseus' Baldwin, as he whips out a glossy pitch book and points to statistics illustrating massive changes in the world of advertising and media. Those trends may be led by Google, but they imply some wrenching tectonic shifts throughout the media world. And in those dislocations lies opportunity for astute investors and dealmakers.

Επίσης, σας παρακαλώ διαβάστε και τα παρακάτω απίστευτα:

Filthy Rich, But Froogle: Brilliant, careful, and skeptical, Googlers are the toughest customers in the Valley when it comes to investment services

How a Homebuilder Finds Googlers: Witness how Silicon Valley real estate players are thinking like Googlers in order to sell to the search giant's investors.

Blogs blaze new trail for b-to-b advertising

Ένα πολύ καλό άρθρο του btobonline.com σχετικά με B2B Advertising σε blog sites όπου καταδεικνύεται η δυναμική των blogs και ο ρόλος που θα παίξουν μελλοντικά σε επίπεδο online advertising.
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Blogs have taken off as a marketing vehicle much faster than anticipated, said Chris Redlitz, president of Feedster Inc., which provides RSS search and content syndication. "Whether you're a publisher or a b-to-b advertiser, if you ignore blogs you're potentially ignoring an audience that exclusively gets their content from this channel," he said.

Because blogs tend to attract the early adopters of new technologies, they can also provide b-to-b advertisers with quality sales leads and solid conversion rates, Morgan said. While it's still early in the game and there is very little advertising on blogs, that's rapidly changing, spurred in part by the increasing demand for RSS feeds, which often include blogs accompanied by advertising.