ONLINE AD SPENDING HITS NEW HIGH
Το παρακάτω άρθρο απλά επιβεβαιώνει τη δυναμική της online διαφήμισης. Για εμένα το πιο σημαντικό είναι ότι τα έσοδα πλέον έχουν ξεπεράσει αυτά της “dot com era”. Κάτι που σημαίνει ότι η άνοδος είναι υγιείς και δείχνει ξεκάθαρα την τάση της διαφημιστικής αγοράς. Αυτά βέβαια στην Αμερική. Στο Ellada παρόλο που υπάρχει διάθεση ακόμα ασχολούμαστε με 120x60 banners… ένας κούκος* δεν φέρνει την άνοιξη…
[*ΗΝ :) ]
Internet advertising grew to a new high of $2.7 billion in the fourth quarter of 2004, according to the latest independent research conducted by PricewaterhouseCoopers for the Internet Advertising Bureau.
That marks the fifth record-breaking quarter of online ad revenue, according to the IAB.
"There are a few breakaway marketers who are really capitalizing on the medium," said Greg Stuart, president-CEO of the IAB, explaining the surge. "They have seized on the medium to enhance their competitiveness."
He mentioned marketers such as Vonage, which spends more than 50% of its advertising budget online. Ford Motor Co.'s Lincoln Mercury brand reported it spends 25% of its budget on the Internet, and McDonald's Corp. has increased online spending tenfold.
Estimates for full-year 2004 online revenue totaled just less than $9.6 billion -- a 32% increase over the $7.3 billion spent in 2003. That tops the previous ad-spending high -- the dot-com boom year of 2000, when annual ad revenue online reached $8.1 billion.
The $2.7 billion in fourth-quarter ad spending marked a nearly 24% spike from the same quarter in 2003, at $2.2 billion, and a 17% increase over the third quarter, with reported spending of $2.3 billion.
