In: Fighting for Rich Media's Riches

Διάβασα στο Business Week ένα πολύ ενδιαφέρον άρθρο σχετικά με τις εταιρίες που προσφέρουν τεχνολογία για online advertising. Μιλάει για τη μεγάλη ανάπτυξη αυτών των Rich Media start-ups και για το πώς αρχίζουν να μπαίνουν στο «παιχνίδι» και κάποιες άλλες μεγάλες εταιρίες με σχετικό business focus όπως η Double Click και η aQuantive.

“EyeWonder is one of five startups that experts say are emerging as leaders in the field. The other top names are New York-based Unicast Communications, Klipmart, and Eyeblaster, as well as PointRoll in Fort Washington, Pa. The five businesses are all small, private, and won't disclose their financial results. But all say they're profitable -- and they all have booming sales. Klipmart and PointRoll expect their business to triple this year, while Eyeblaster is expanding by 85% annually. That's partly because their industry is booming: Rich-media ad revenues will nearly quadruple to $3.8 billion in 2009, figures Jupiter Research, a New York City market-research firm”.